In this episode of Dirt and Bull, the team sits down with Mitchel Bush, CEO of Amplify Ag, for a wide-ranging conversation about the future of ag inputs, biological data, and why doing what you say you’ll do still matters. Mitchell’s approach is as straightforward as it is effective: offer value, deliver results, and keep your word.

Mitchel shares how Amplify Ag focuses on soil-saving practices as their core mission—doing it early, doing it often, and doing it right. From collecting data on biological inputs to building pricing strategies that reflect real-world ROI, he breaks down how Amplify is helping farmers cut through the noise and make better decisions based on actual performance.

The episode also touches on the rising cost of inputs and how that’s shaping what farmers need from their suppliers. Mitchel explains how he’s working to meet that challenge by offering transparency, value-first pricing, and products backed by real data. It's not about gimmicks—it’s about giving growers the information they need to win in a margin-tight world.

Whether you’re a grower, retailer, or just keeping an eye on where ag is headed, Mitchel’s insights are worth hearing. From biology to business ethics, this episode brings you a grounded, data-driven conversation that reflects what’s really happening in fields across the Midwest.

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