In this episode of Dirt & Bull, we sit down with Dom Sutton for a candid conversation about how cattle genetics and sustainability are changing the way producers operate. From improving herd performance to protecting the land for future generations, Dom shares how a focus on breeding smarter can create long-term value.

Dom breaks down how genetics are driving efficiency, resilience, and profitability in today’s cattle industry. He explains why better breeding decisions don’t just mean bigger animals—they mean healthier herds, improved feed efficiency, and reduced environmental impact. Sustainability isn’t just a buzzword here; it’s a practical, results-driven approach that benefits both the producer and the consumer.

The discussion also touches on how technology is giving producers better insights into their herds than ever before, making it easier to pair the right genetics with the right management practices. Dom emphasizes that adapting to market demands while protecting resources isn’t just possible—it’s essential.

Whether you’re in the cattle business or simply curious about the intersection of agriculture, genetics, and environmental stewardship, this episode offers a grounded, forward-looking perspective on what it takes to breed for tomorrow.