In this episode of Dirt and Bull, the team sits down with Tim Strathman to explore a side of agriculture that doesn’t get enough sunlight—marketing. Tim’s roots in ag run deep, but it’s his pivot toward helping ag-based businesses tell their stories and connect with their customers that makes this episode stand out.

Tim shares how even small shifts in messaging—especially on platforms like LinkedIn—can have a massive impact on perception and trust. Whether you're a farmer selling direct to consumer or an ag company trying to gain visibility, Tim explains why clarity and consistency in marketing matter more now than ever.

One of the episode’s highlights is Tim’s perspective on branding in agriculture. From potato quality to public trust, he talks about how the smallest details—like the temperature of a potato after harvest—can make or break a product’s success. That kind of thinking applies across the board, from how farms are run to how they’re marketed.

Whether you’re in agribusiness, communications, or just want to understand what it takes to thrive in modern ag, this conversation is a masterclass in connecting the dots between dirt and data.